The video leverages fan-base engagement by creating a relatable comparison between two major pop stars, encouraging comments and shares from their respective fan communities.
Summary
The video features a montage of clips of Ariana Grande set to her song 'POV', with on-screen text comparing the song's release to Taylor Swift's song 'Cleveland'.
Structure
1Text overlay introduces a comparison between Ariana Grande and Taylor Swift
2Montage of Ariana Grande clips plays
3Audio of Ariana Grande's song 'POV' plays throughout
On-screen text
the fact that Ariana made pov when she got married and Taylor made Cleveland
Transcript
I want a view. I want to trust me. The way that you trust me. Oh god, nobody ever loved me like you do. I love to save me from your point of view.