Hey everybody, your favorite blue pal Sonic here.

@sonicclassics

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Sonic the Hedgehog 3 Create the Card Competition https://bbfc.co.uk ↗

Why it worked

Using a popular, high-energy character like Sonic to deliver the message makes the promotional content feel like an extension of the movie marketing rather than a standard advertisement.

Summary

Sonic the Hedgehog announces a competition for UK children to design the official BBFC Black Card for the upcoming Sonic the Hedgehog 3 movie. He encourages viewers to visit the BBFC website to learn how to enter and submit their creative designs.

Pro

Transcript, structure and on-screen text

4 beats, a 322-word transcript and 11 lines of on-screen text — the parts you need to write your own version.

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The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.

Original caption

Join Sonic and the BBFC in the hunt for a creative and talented UK-based, primary-aged child to design the official BBFC Black Card for SONIC THE HEDGEHOG 3. In collaboration with @ParamountUK, the winning design will be displayed in cinemas across the UK ahead of every SONIC THE HEDGEHOG 3 screening. Head on over to BBFC.CO.UK to find out how to enter!!! #Sonic #SonicTheHedgehog #SonicMovie3