Hey everyone, I'm back.

@sonicclassics

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Promoted product

Sonic the Hedgehog 3

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3 videos

Why it worked

The video leverages a popular IP and a community-focused engagement strategy, making the promotional content feel like a rewarding event for the audience.

Summary

Sonic the Hedgehog announces the winner of an art contest for the BBFC black card for his upcoming movie. He showcases several fan-submitted drawings before revealing the winning design.

Structure

1Sonic introduces the art contest results
2Sonic praises the fan submissions
3Sonic reveals the winning artwork
4Sonic encourages kids to keep creating
5Sonic promotes the movie release date

Original caption

BBFC have just announced the winner for the art contest in the UK that was announced back a few months ago 🥳 #Sonic #SonicTheHedgehog #SonicMovie3

More from @sonicclassics

Product placement

The movie Sonic the Hedgehog 3 is the primary subject of the video.

Call to action

Make sure you don't miss my new movie, Sonic the Hedgehog 3, in cinemas this December.

On-screen text

BBFC SONIC THE HEDGEHOG 3 SONIC-TACULAR

Transcript

Hey everyone, I'm back. I gave you all a mission to go on a little artistic adventure to create the ultimate design to be shown on the iconic BBFC black card before every screening of my new movie, Sonic the Hedgehog 3. You guys sent across some incredible designs for Tails, Knuckles and me to look at and we loved every single one of them. I'm not joking, take a look. Your designs were incredible. There are some really creative kids out there and everyone did such an amazing job. But one stood out from the rest and that winner is, drumroll please. Oops, too fast. Here I come. Ta-da. Now that's sonictacular. Thanks again to all you kids for sharing your incredible inspirational designs and please keep creating because this kind of art makes everyone happy. Make sure you don't miss my new movie, Sonic the Hedgehog 3, in cinemas this December.