My house got a direct hit from Hurricane Milton.

@nanilemons

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SoundTikTok sound · original sound - nanilemons

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Why it worked

The video combines a dramatic personal story of natural disaster with a practical solution, creating a relatable and engaging narrative that resonates with viewers experiencing similar situations or anticipating them.

Summary

The creator shares footage of the damage caused by Hurricane Milton, including a fallen tree near their boat. They then show themselves purchasing a chainsaw from Ace Hardware, presumably to deal with the aftermath.

Structure

1Hurricane damage shown
2Fear of tree falling on boat
3Trip to Ace Hardware
4Purchase of a chainsaw

Product placement

Original caption

#hurricanemilton #hurricane #tree #tampa

More from @nanilemons

On-screen text

this clip was before we evacuated

Transcript

My house got a direct hit from Hurricane Milton. We haven't had a chance to drive back and check in on all the damages, but my neighbor sent me this photo. And I just wanted to make this video to tell my husband, I told you so. I told you so. This clip was before we evacuated. Is that tree leaning? Kind of that way. We had the boat over there, so I was scared that it's going to fall on the boat. Back to the present. We're stopping by Ace Hardware for a chainsaw.