@ramalmedia — 33x breakout

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You have to pick a phone from the year you were born...

@ramalmedia

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Views

596.5K

Likes

25.4K

Comments

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358

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+163.0K views over 30.8d · ~5.3K/day · 5 observations

Why it worked

The video leverages a relatable nostalgia-based trend and creates a 'gatekeeping' hook that encourages engagement through comments and guessing games.

Summary

The creator discusses a social media trend where people choose a phone from their birth year, expressing surprise at the age of people who choose iPhones. He then shares his own pick, a vintage Samsung phone, and challenges viewers to guess his birth year.

Structure

1Introduction to the birth year phone trend
2Reaction to younger users choosing iPhones
3Personal reflection on the pre-iPhone era
4Reveal of his chosen vintage phone
5Call to action for viewers to guess his age

Call to action

guess the year I was born based on that.

On-screen text

You have to pick a phone from the year you were born... iphone 4 release date

Transcript

You have to pick a phone from the year you were born and when you're forced to switch to a phone that was released in the year you were born and I'm seeing like iPhone 4, iPhone 5C, iPhone 6. Like, are you old enough to even be online? Yeah, I knew that the iPhone 4 came out in 2010, which means that you'd be 16 if this was your choice. But if your choice began with the word iPhone, that's just like crazy to me. I still remember a time before the iPhone. Not a very long time, but I still remember it nonetheless. Your unk status, bro. Look, I don't even consider myself to be that old. There's every old person ever. Where are you spawning from? Anyway, I'm not going to tell you how old I am because now I feel self-conscious. So instead, this is the phone I'd pick. So guess the year I was born based on that.