hi, my name is Kristine + i'm the founder of Locker

@wantlocker

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SoundTikTok sound · original sound - calabasaswings

Promoted product

Locker

Discover, save, shop + share everything you want. ✨

4 videos

Why it worked

The video succeeds by blending a relatable, high-energy personal introduction with a clear, pain-point-driven solution, making the product feel like a natural extension of the creator's personality rather than a forced advertisement.

Summary

The founder of the app Locker introduces herself and explains how her app helps shopping addicts organize their wishlists. She highlights the app's ability to replace messy browser tabs with a single, organized platform.

Structure

1Founder introduction
2Identifying the problem of shopping addiction
3Introducing the Locker app and Chrome extension
4Personal background and humor
5

Original caption

Nice to meet you @kristinelocker! 😉💅✨ #virtualwishlist #femalefounder #femalefounded #founderstory #shoppingaddict #shoppingaddictioncheck #wantlocker

More from @wantlocker

Product placement

The founder explicitly introduces her app, Locker, and its Chrome extension as the solution to managing online shopping wishlists.

On-screen text

hi, my name is Kristine + i'm the founder of Locker I'm a recovering shopping addict... i think... and i'm looking for fellow shopaholics who want an app to keep all their wants in one place. or if you're a laptop shopper, a chrome extension. a little bit about me... I'm an actress, a singer, an entrepreneur SET MONDAY - SATURDAY 11 AM - 7 PM SUNDAY 12 PM - 6 PM + we have single-handedly gotten rid of all the open tabs on your phone/computer.

Transcript

hi, my name is Kristine + i'm the founder of Locker. I'm a recovering shopping addict... and i'm looking for fellow shopaholics who want an app to keep all their wants in one place. or if you're a laptop shopper, a chrome extension. a little bit about me... I'm an actress, a singer, an entrepreneur, and I have single-handedly kept 90% of all gossip websites in business. + we have single-handedly gotten rid of all the open tabs on your phone/computer.