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10.6Talking HeadPOV / Skit hookEcommerce
Hook
POV: you work at Locker but your boss is a new mom
@wantlocker
30.1K followers · usually 1.3K views a post
Views
13.0K
Likes
110
Comments
1
Shares
5
Why it worked
The video uses a relatable "point of view" scenario of working for a new mom, which is likely to resonate with a broad audience. The humor and brevity of the interaction make it easily digestible and shareable.
Summary
The video shows a Slack conversation where a boss, who is a new mom, shares a picture of her baby. The employee responds with a cute comment and asks if the boss can look at Canva when she has a moment.
Structure
- 1Boss shares baby photo on Slack
- 2Employee reacts to the photo
- 3Employee asks boss to check Canva
Product placement
The video is set within the Slack application, which is implied to be the platform 'Locker'. The conversation takes place within this platform.
On-screen text
POV:
you work at Locker but your
boss is a new mom
Original caption
She’s not a regular mom, she’s a cool mom. 💅✨ #femalefounder #workingmom #socialmediamanager ib: @reale actives
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