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5 WORDS TO NEVER SAY IN MARKETING DON'T SAY CHEAP [conveys low quality] INSTEAD SAY AFFORDABLE [emphasizes value] DON'T SAY DISCOUNT [overly promotional] INSTEAD SAY SPECIAL OFFER [exclusive and enticing] DON'T SAY UNIQUE [overused and generic] INSTEAD SAY EXCEPTIONAL [implies rarity and quality] DON'T SAY BASICALLY [weakens your message] INSTEAD SAY IN ESSENCE [professional and concise] DON'T SAY HURRY UP [creates pressure] INSTEAD SAY DON'T MISS OUT [creates urgency] SAY IT BETTER SELL IT BETTER OUT FOLLOW for more tips