IN BUSINESS

@brandon_.marketing

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SoundTikTok sound · original sound - brandon_.marketing

Why it worked

The video uses a clear, step-by-step visual explanation with text overlays to convey a fundamental business principle. The use of a question mark and a simple diagram makes the concept easy to grasp, appealing to a broad audience interested in entrepreneurship.

Summary

The video explains that in business, one should focus on solving a problem rather than choosing a product to sell. It suggests identifying a problem, turning it into a question, and then developing a solution or product to address that problem.

Structure

1Don't choose a product to sell, choose a problem to solve.
2Start with a problem in an industry, business model, or daily life.
3Turn the problem into a question and find or create a solution.
4Don't jump to a product; find a logical solution.
5The process involves finding ideas by searching for problems.

On-screen text

IN BUSINESS YOU DON'T CHOOSE A PRODUCT A PRODUCT PROBLEM TO SOLVE # PROBLEM - IN AN INDUSTRY - A BUSINESS MODEL - A DAILY PROBLEM (People need solved) ANSWER DON'T JUMP to a product Find a SIMPLE LOGICAL SOLUTION THE PROBLEM you've PRODUCT PROBLEM SOLUTION PRODUCT And if YOU CAN'T THEN MAKE ONE PROCESS FIND IDEAS LOOKING SEARCHING PROBLEMS WITH

Original caption

To develop a product idea, identify a problem or create one, positioning your product as the solution. Focus on addressing a challenge or helping your ideal customer achieve their most important goals, dreams, or desires. #brandonmarketing #marketingtips #businessgrowth #businesstips #contentmarketing

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Transcript

IN BUSINESS YOU DON'T CHOOSE A PRODUCT TO SELL. YOU CHOOSE A PROBLEM TO SOLVE. START WITH A PROBLEM. MAYBE IT'S A PROBLEM IN AN INDUSTRY, A BUSINESS MODEL, A DAILY PROBLEM (People need solved). Now turn that problem into a question. Then come up with an answer to that question. DON'T JUMP to a product. Find a SIMPLE LOGICAL SOLUTION to the problem you've chosen. And if you can't find one, then make one. PROCESS. FIND IDEAS. Not by looking for products, but instead by searching PROBLEMS. WITH. And then coming up with a great solution.