Lowering your prices

@brandon_.marketing

217.7K followers · usually 43.5K views a post

Views

629.2K

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SoundTikTok sound · original sound - brandon_.marketing

Promoted product

Brandon Marketingbrandonmarketing.com

Why it worked

The video uses a common misconception (lowering prices to increase sales) as a hook and then provides a counter-intuitive but valuable insight, appealing to business owners looking for growth strategies. The use of clear visuals and concise text makes the information easily digestible.

Summary

This video explains that lowering prices is a poor strategy for increasing sales. Instead, it advises focusing on perceived value and understanding the audience's desired outcomes, similar to how major brands like Nike, Adidas, and Apple operate. The video emphasizes that effective marketing and branding are crucial for business growth.

Structure

1Introduction: Lowering prices is the worst strategy
2Big brands focus on value, not price
3Understanding audience's dream outcome
4

Original caption

Here's why you should never lower prices⬇️📈 Follow for more marketing tips❤️ #marketingstrategytips #servicebusiness #brandonmarketing #marketinginsights #marketing

More from @brandon_.marketing

Product placement

The video promotes 'Brandon Marketing' as an agency service, with the promoted product URL being https://www.brandonmarketing.com/. The creator's bio link is also confirmed to be the product.

Call to action

Follow for more marketing tips

On-screen text

LOWERING YOUR PRICES Sales Prices IS THE WORST STRATEGY INSTEAD WHAT BIG BRANDS NIKE adidas APPLE UNDERSTAND I'll buy VALUE SERVICES PRICE VALUE "Comes from how strongly" customers believe the outcome will. Will benefit them. How do you use this to drive more sales? ??? #1 Understand your audience's dream outcome. WHEN YOU DO THIS AUDIENCE REMEMBER: Without marketing, no one will see you. Without branding, no one will trust you. YOUR BUSINESS NEEDS BOTH WANT TO GROW your business

Transcript

Lowering your prices is the worst strategy to increase sales. Instead, do what the big brands do. Nike, Adidas, Apple. They understand. They understand that people buy based on the perceived value of your services, not the price. Value comes from how strongly customers believe the outcome will benefit them. How do you use this to drive more sales? First, understand your audience's dream outcome. Then, make sure every service you offer is positioned to help them achieve it. When you do this, your audience will clearly see that your service is the key to reaching their dream outcome. In their mind, they have to buy. Remember: Without marketing, no one will see you. Without branding, no one will trust you. Your business needs both. Want to grow your business? Follow for more marketing tips.