Why it worked
The post uses a relatable 'thankful for' list format, common on social media, to subtly promote a resume review service. By integrating professional tools and common software engineering experiences, it appeals to the target audience while weaving in the promotional element through the bio link.
Summary
This TikTok slideshow lists 10 things a software engineer is thankful for, ranging from personal pet peeves to professional tools and resources. The list includes Stack Overflow, ChatGPT, Slack, LeetCode, Levels.fyi, PagerDuty, and the tech community, culminating in a mention of a resume review service.