Chase sapphire reserve annual fee increases 45% to $795

@billy.livin

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Why it worked

The video taps into a relatable consumer grievance regarding price hikes on popular financial products, sparking engagement through shared frustration.

Summary

The creator expresses frustration over the Chase Sapphire Reserve credit card's annual fee increase. She criticizes the card's benefits and questions the effectiveness of their recent advertising campaigns.

Structure

1State the fee increase
2Express disbelief at the value proposition
3Criticize the airport lounge benefits
4Mock the brand's recent advertising

Product placement

Chase Sapphire Reserve is mentioned and shown in advertisements, but the video is a critique, not a promotion.

On-screen text

Chase sapphire reserve annual fee increases 45% to $795 Terminal 5 LAX - Los Angeles (CA), USA View Map AIRPORT TAKEOUT Order and pay for food on the go and collect with priority service (not included with your entitlements) Usually it's this SAPPHIRE RESERVE SUMMER 2023

Transcript

Chase sapphire reserve annual fee increases 45% to $795. I really don't understand where Chase Sapphire Reserve has the nerve to increase their annual price to $795 a year when this is what they have to offer. Honestly at best, at best, at like most of the airports that I go to. And then they've been having these weird ads that I've been seeing all over LA and New York. Like I'm sorry that lady is not going to the Gameway.