Why it worked
The video uses a humorous and relatable contrast between the perceived difficulty of running a software company and a nostalgic childhood image, creating an engaging and shareable narrative that subtly promotes the creator's own software business.
Summary
The video starts with text stating that owning a software company is stressful and difficult, showing a person looking stressed. It then transitions to a childhood photo of a baby with the text "Espera, tenemos nuestra propia empresa de software?" (Wait, do we have our own software company?), implying a humorous contrast between the past and present.