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112Silent UGCOther hookLifestyle
Hook
number one muji planner fan ( ◡ ◡ )
@janellesdesk
213.1K followers · usually 21.7K views a post
Views
2.7M
Likes
342.9K
Comments
612
Shares
5.3K
Why it worked
The video leverages aesthetic, relatable 'planner community' content that appeals to a specific niche audience interested in stationery and organization.
Summary
A creator showcases their collection of Muji planners from various years, highlighting their loyalty to the brand. The video features a stack of planners decorated with stickers, emphasizing the aesthetic appeal of the product.
Structure
- 1Creator displays a stack of Muji planners
- 2Close-up shots of different year editions
- 3Showcasing the sticker-decorated covers
- 4Final shot of the 2025 planner
Original caption
muji planners > hobonichi! #planner #2025planner #muji #journal #study #hobonichi
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