HOBONICHI TECHO 2021 original

@marshasdaily

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SoundTikTok sound · original sound - futurenostalgica

Promoted product

Hobonichi Techo

The official website of the Hobonichi Techo, a Life Book you can use any way you like. Read free articles about planners and more and buy the techo in a variety of sizes, formats, and fun covers. Useful products like the Drawer Pouch are also available.

16 videos12 creators

Why it worked

The video leverages a niche hobbyist interest in stationery and planning, providing a relatable 'hack' for reusing older planners that aligns with the creator's established persona.

Summary

The creator unboxes a 2021 Hobonichi Techo planner, explaining that they purchased this specific year because the calendar dates align with 2027. They demonstrate the planner's layout and mention plans to acquire a Hobonichi Cousin model in the future.

Structure

1Unboxing the Hobonichi Techo 2021
2Explaining the reason for choosing this specific year
3Flipping through the planner pages
4

Original caption

Hi everyone! My hobonichi just arrived! I decided to buy the 2021 version since 2027 will be having the same exact dates as 2021. I’ll just have to cover up the year using some stickers 🫣. I’ll also be planning to get the hobonichi cousin for next year. Follow for more 👀 #hobonichi #planner #gettingready #taiwan #student

Mentioning future purchase plans

Product placement

Hobonichi Techo 2021 (a) it ACTS — the creator unboxes, opens, and flips through the pages of the planner to show its layout. Removing it would change the entire video as it is the sole subject.

Call to action

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On-screen text

HOBONICHI TECHO 2021 original