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21.4Text-HeavyStory Open hookB2B
Hook
I'm building a brand from scratch
@illustratedagency
4.5K followers · usually 4.3K views a post
Views
96.0K
Likes
4.1K
Comments
95
Shares
650
Promoted product
Why it worked
The video succeeds by blending a personal, vulnerable origin story with high-aesthetic, aspirational visuals, creating a strong emotional connection that makes the brand feel authentic and purpose-driven.
Summary
The creator shares the origin story of her digital marketing agency, Illustrated, framing its founding as a divinely inspired journey. She explains how her faith influences her creative process and her mission to help other businesses grow.
Structure
- 1Introduction to the brand origin story
- 2Reflecting on the unexpected career path
- 3Connecting business inspiration to faith
- 4Explaining the agency's mission to elevate brands
Product placement
The video is a brand story for the creator's agency, Illustrated, which is mentioned in the on-screen text and caption.
On-screen text
I'm building a brand from scratch
how
Illustrated
got
started
2 years ago
when I was 19 years old
a step
of
digital marketing
looking
never
end up
college
going to
different
was leading
else
even imagine
He gave
CREATED TO CREATE
SO
my inspiration for this basically comes
the book of Genesis
THE GREATEST
THE GREATEST CREATOR HIMSELF
how he formed
the universe
made something out of nothing
how he tends to His
but also
creation
is the
likeness
HIS
I
creativity
taking
to
help build &
elevate
businesses
in the
marketplace
and brand
this is
where my feet was placed
it's my
mission field
to
cultivate the
likeness
of my
creator
Original caption
how illustrated got started 💌 #entrepreneur #christianbusinessowner #christianentrepreneur #entrepreneur #dallas #businessowner #businessidea #southasian
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