I'm Kayla, 22 years old, and I run a digital marketing agency based in Dallas.

@illustratedagency

4.5K followers · usually 4.3K views a post

Views

59.5K

Likes

4.5K

Comments

72

Shares

228

SoundTikTok sound · Genesis

Promoted product

Illustrated Agency

Create an account or log in to Instagram - Share what you're into with the people who get you.

5 videos

Why it worked

The video uses a relatable 'day in the life' format to build personal brand authority, positioning the creator as a successful young entrepreneur without needing a hard sales pitch.

Summary

The creator documents a typical day running her digital marketing agency, which includes filming content for a client and working from a coffee shop. She highlights the behind-the-scenes process of content creation and administrative tasks involved in her business.

Structure

1Introduction to the creator and her agency
2Filming content for a Pilates studio client
3Working on administrative tasks at a coffee shop
4Running errands at Trader Joe's

Product placement

Original caption

a day in my life as a digital marketing agency owner 💌 #entrepreneur #christian #businessowner #marketinggirlies #socialmediamanager

More from @illustratedagency

On-screen text

I'm 22 years old and i run a digital marketing agency based in dallas come along with me for a day in my life today we started off batch content creating for a pilates studio that went viral when they opened and that's how i found them so for the few hours that i was there i made sure to record as much content as i could so that i would have enough to edit later which usually requires me to plan ahead of time and if you know me you know that i love going to coffee shops and finding new ones but also working from there so i found one nearby then i got started with admin work and editing planning and organizing admin work editing planning & organizing i headed over to trader joe's then headed home and that was pretty much my day

Transcript

I'm Kayla, 22 years old, and I run a digital marketing agency based in Dallas. Come along with me for a day in my life. Today we started off batch content creating for a Pilates studio that went viral when they opened, and that's how I found them. So for the few hours that I was there, I made sure to record as much content as I could so that I would have enough to edit later, which usually requires me to plan ahead of time. And if you know me, you know that I love going to coffee shops and finding new ones, but also working from there. So I found one nearby. Then I got started with admin work and editing and planning and organizing. And much later, I headed over to Trader Joe's to pick up some things that I needed. Then headed home, and that was pretty much my day.