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680Talking HeadContrarian hook
Hook
Kiwis don't care about celebrities
@seanhillyman
7.5K followers · usually 1.7K views a post
Views
1.1M
Likes
132.0K
Comments
1.6K
Shares
3.3K
Why it worked
The video leverages a relatable, high-interest celebrity encounter combined with a cultural observation that reinforces a positive stereotype about New Zealand, encouraging engagement through comments and shares.
Summary
A creator shares a story about seeing Jason Momoa in Queenstown, New Zealand, and being impressed by how locals ignored him to respect his privacy. The video highlights the laid-back culture of New Zealanders regarding celebrities.
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Transcript, structure and on-screen text
4 beats, a 95-word transcript and 1 lines of on-screen text — the parts you need to write your own version.
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Original caption
We just saw Jason Mamoa and no one cared #queenstown #nz #jasonmamoa #nzcelebrity #jasonmamoanz
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