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180Silent UGCStory Open hook
Hook
My GF says I mow the lawns like I'm vacuuming
@seanhillyman
7.5K followers · usually 1.7K views a post
Views
293.2K
Likes
5.1K
Comments
109
Shares
181
Why it worked
The video uses a relatable, humorous observation about a mundane chore to create a lighthearted moment that naturally features the product without feeling like an ad.
Summary
A man mows his lawn using a Ryobi lawn mower while mimicking the motions of vacuuming. The video uses humor to showcase the product in a relatable, everyday setting.
Structure
- 1Man starts mowing the lawn
- 2Man mimics vacuuming motions
- 3Man laughs at his own joke
Product placement
Ryobi lawn mower is clearly visible and branded throughout the video.
On-screen text
My GF says I mow the lawns like I'm vacuuming
Original caption
Vacuum gang where you at!!?! #auckland #nz #nzcouple #lawns
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