Welcome to McDonalds!

@seanhillyman

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Selling · Mobile App

McDonald's Appseen in 15 videos →https://www.mcdonalds.com/nz/en-nz/my-mcdonalds-app.html ↗

Why it worked

The video uses a relatable, humorous scenario of 'menu anxiety' at a drive-thru to demonstrate the utility of the app as a stress-free solution.

Summary

A couple struggles to decide what to order at a McDonald's drive-thru, leading them to use the McDonald's mobile app to place their order instead. They then successfully pick up their food using the order number provided by the app.

Structure

1Couple struggles to order at drive-thru
2Frustration builds due to indecision
3Decision to use the McDonald's app
4Ordering food via the app interface
5Picking up the order at the window

Product placement

The McDonald's mobile app is shown being used to place an order, highlighting the convenience of the process.

On-screen text

Original caption

AD Saved by the app! No more mind blanking at the drive-thru. Mobile Order in advance is here @McDonald’s Order in advanced, pay on your phone and best of all, take your sweet time 😂 it honestly couldn’t be easier! #ad #MaccasNZ

More from @seanhillyman

Their other posts in the index, biggest breakout first.

Welcome to McDonalds! can I please get a... what do I feel like? come on mate fine you order first then can I have um 7 chicken nuggets no sorry you don't do that a chi... a quarter... can I... You know what, stuff it. we'll order on the app 9493 thank you so much

Transcript

Welcome to McDonalds! Can I please get a... um... what do I feel like? Come on mate, before Christmas. Fine, you order first then. Can I have um... 7 chicken nuggets... no sorry you don't do that. A chi... a quarter... can I... You know what, stuff it. We'll order on the app. Our number is 9493. Thank you so much.