Why it worked
The video uses a common relatable pain point (seeing others succeed online) and contrasts it with aspirational visuals of a thriving business, creating a sense of FOMO and curiosity about the creator's methods.
Summary
The video contrasts the creator's successful online business with others who are not achieving the same level of success. It shows notifications of orders, piles of packages, and mailbags, implying a high volume of sales and operations.