If you know someone who creates UGC content, share this with them.

@haydencashion

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Selling · SaaS › Marketing Tool

YouTube Creator Partnerships

Why it worked

The video highlights a new, potentially lucrative feature for UGC creators on YouTube Shorts, directly addressing their interests and offering a clear benefit (monetization opportunities).

Summary

Google is testing a new feature called Creator Partnerships for YouTube Shorts ads. This feature allows brands to find UGC creators who mention their business and easily negotiate deals to use that content in their own Shorts ads, with the negotiation happening outside of YouTube.

Structure

1Intro: Share with UGC creators
2Brands can find videos mentioning them
3Brands can request to use content
4Negotiate deals outside YouTube
5Creators should post on YouTube Shorts

Product placement

The video discusses YouTube's new Creator Partnerships feature for Shorts ads, which allows brands to find and license UGC content.

Call to action

Share this with someone who creates UGC content.

On-screen text

Google is testing Creator Partnerships for YouTube Shorts ads Google's new feature, in beta, allows advertisers to promote YouTube Shorts for their brand, leveraging UGC.

Original caption

YouTube is testing Creator Partnerships where brands can find UGC creators who mention their business and easily reach out to negotiate a brand deal to use their content as paid ads on YouTube Shorts. #digitalmarketing #socialmediatrends #ugctips

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Transcript

If you know someone who creates UGC content, share this with them. This is a place where brands can now easily find videos that mention them, even if you didn't tag them. Then, the brand can request to use that video in their YouTube Shorts ads. If the creator accepts that request, you negotiate the deal outside of YouTube, so they don't even take a cut. So if you're a creator, make sure you're posting your videos on YouTube Shorts and not missing out on brand deals.