TikTok is revolutionizing car shopping

@haydencashion

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Selling · Agency / Service

TikTok automotive ads

Why it worked

The video effectively explains a new, potentially valuable feature on a widely used platform (TikTok) for a specific industry (automotive sales). It highlights how this feature can directly benefit dealerships by providing high-quality leads, making it relevant and informative for a targeted audience.

Summary

The video explains how TikTok's new automotive ads revolutionize car shopping by directly linking ads to specific vehicle VINs, ensuring high-quality leads for dealerships. The creator's agency will be testing this feature with clients and sharing the results.

Structure

1Introduction to TikTok's automotive ads
2How ads link to model lineups and details
3Explanation of VIN matching for targeted leads
4How TikTok leverages data for dealerships
5Agency's plan to test the feature and share results

Product placement

The video showcases TikTok's new automotive ad features, demonstrating how ads link to specific car models and dealership pages. It also shows a Mercedes-Benz ad and the Mercedes-Benz website.

Call to action

make sure to follow

Original caption

Tiktok releases new paid ads features for the automotive industry! We’ll be testing these with our clients. #digitalmarketing #socialmediatrends #paidads #automotive

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On-screen text

IS CAR WITH AUTOMOTIVE Sponsored 2024 E 350 4MATIC Sedan Check availability Mercedes-Benz 76262 1527 vehicles available Change Location Filters Sort By: Distance Mercedes-Benz of Grapevine (10 mi) Save New 2024 S 500 4MATIC Sedan Starting at $22,645* Engine: 3.0L inline-6 turbo engine with mild hybrid drive and electric auxiliary compressor Highway fuel economy: 31 mpg New feature with our dealership clients posting the results in the next few weeks so if you're in the automotive to follow

Transcript

TikTok is revolutionizing car shopping with its brand new automotive ads. When you tap an ad, it opens to the full lineup of models and when you tap on a model, it brings you to a page where you can learn more, book a test drive or contact the dealer directly. Each ad is linked to a vehicle's vin, meaning TikTok matches specific cars to buyers who are already searching for that make and model, meaning no impression is wasted, only high quality leads come through. Since TikTok gets billions of car related views every single day, it knows buyers specific preferences and wants to happened to that data to help derail ships move their product. My agency will be testing this new feature with our derail ship clients and I'll be posting the results in the next few weeks. So if you're in the automotive space, make sure to follow.