Why it worked
The video uses a relatable, slightly humorous social experiment format that addresses a taboo topic, making it highly shareable and engaging for a college-aged audience.
Summary
The video features a street interview where a person offers free menstrual pads to college students to normalize the conversation around menstruation. It highlights the reactions of different men when asked if they have a woman in their life to give the pads to.
Structure
- 1Interviewer approaches students with free pads
- 2Students are asked if they have a woman in their life to give them to
- 3Some students decline while others accept
- 4The interviewer encourages the men to take them for their partners or roommates
- 5The video concludes with positive interactions and a message about ending the stigma
Product placement
The product is FreeFlow menstrual pads, which are being handed out for free to students on campus.
On-screen text
How to get a girl 101
FREE MENSTRUAL PADS?
OKAY
WOMAN IN YOUR LIFE THAT YOU COULD GIVE THEM TO?
UHH NAH NOT RIGHT NOW
I FIGURED
*shakes head*
FREE MENSTRUAL PADS?
YOU SURE?
crazy shirt
I COULD USE THEM
GIVE THEM TO YOUR GIRL
I'M ALRIGHT BUT THANKS
WHAT CAN I GET ONE?
WHAT DO I HAVE TO DO?
UHH NOTHING
THANK YOU SO MUCH
(nice catch bro)
HE'S A STAR
WHAT'S IT CALLED
THANK YOU
I HAVE A ROOMMATE
MAYBE I'LL GET ONE FOR HER
YEAH OKAY
MY GIRLFRIEND SAW A POST ON SIDECHAT AND SHE'S LIKE HELL AND ASKED ME TO PICK SOME UP
IS THAT OKAY?
BOYFRIEND OF THE YEAR AWARD
ABSOLUTELY 100%