@freeflowtiktok — 418x breakout

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How to get a girl 101

@freeflowtiktok

8.3K followers · usually 2.2K views a post

Views

902.6K

Likes

127.5K

Comments

433

2.0K

Promoted product

FreeFlowhttps://linktr.ee/freeflowads ↗

Why it worked

The video uses a relatable, slightly humorous social experiment format that addresses a taboo topic, making it highly shareable and engaging for a college-aged audience.

Summary

The video features a street interview where a person offers free menstrual pads to college students to normalize the conversation around menstruation. It highlights the reactions of different men when asked if they have a woman in their life to give the pads to.

Structure

1Interviewer approaches students with free pads
2Students are asked if they have a woman in their life to give them to
3Some students decline while others accept
4The interviewer encourages the men to take them for their partners or roommates
5The video concludes with positive interactions and a message about ending the stigma

Product placement

The product is FreeFlow menstrual pads, which are being handed out for free to students on campus.

On-screen text

How to get a girl 101 FREE MENSTRUAL PADS? OKAY WOMAN IN YOUR LIFE THAT YOU COULD GIVE THEM TO? UHH NAH NOT RIGHT NOW I FIGURED *shakes head* FREE MENSTRUAL PADS? YOU SURE? crazy shirt I COULD USE THEM GIVE THEM TO YOUR GIRL I'M ALRIGHT BUT THANKS WHAT CAN I GET ONE? WHAT DO I HAVE TO DO? UHH NOTHING THANK YOU SO MUCH (nice catch bro) HE'S A STAR WHAT'S IT CALLED THANK YOU I HAVE A ROOMMATE MAYBE I'LL GET ONE FOR HER YEAH OKAY MY GIRLFRIEND SAW A POST ON SIDECHAT AND SHE'S LIKE HELL AND ASKED ME TO PICK SOME UP IS THAT OKAY? BOYFRIEND OF THE YEAR AWARD ABSOLUTELY 100%

Original caption

During our launch, some guys didn’t take the free pads because they thought they were weird or gross. But it isn’t their fault. It’s society’s fault. We aim to end this stigma by normalizing the talk about periods and menstrual products. Let’s work to put the “men” in menstruation🩸🤴End the stigma.💜 #adsonpads #pov #adsforpads #healthy #girls #pads #health #menstrualhealth #streetinterview #interview #tinymic #women #period #womenshealth #endthecycle #parati #foryoupage #freeflow #college #collegecampus #foryou #explore #endthestigma #socialchange #advertising #social #socialmedia #entrepreneur #business #finance #startup #socialentrepreneurship #baltimore #maryland #johnshopkins #freehealthcare #pads #tampons #men #reactions #socialexperiment #freestuff #free