Why it worked
The video uses a common social experiment format to engage viewers, then pivots to a surprising and relatable statistic about menstrual product costs, creating an emotional connection and a clear call to action for the promoted product.
Summary
The video asks people on the street what they would do with $10,000, with answers ranging from travel to investing in their business. It then reveals that $10,000 is the average lifetime cost of menstrual products and promotes FreeFlow as a way to end this cycle.
Structure
- 1Asking people what they'd do with $10k
- 2People give various answers (travel, business, rent, car)
- 3Revealing the $10k statistic for menstrual products
- 4Introducing FreeFlow to end the cycle of cost
Product placement
FreeFlow: ACTS - it is the brand name of the TikTok account and the name of the business being promoted. Removing it would change the context of the video. freeflowads.com: ACTS - it is the website for the business being promoted. Removing it would make it harder to find the business.