WHAT IS THIS?

@freeflowtiktok

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SoundTikTok sound · original sound - freeflowtiktok

Promoted product

FreeFlowfreeflowads.com

FreeFlow is a community centered advertising approach uplifting community and increasing visibility of small businesses through our unique advertising approach

6 videos

Why it worked

The video leverages a high-value, altruistic hook that immediately captures attention by offering something for free, while the 'man on the street' interview style builds authentic social proof.

Summary

A creator hands out free menstrual pads to passersby at a market to raise awareness for their initiative. The video encourages viewers to support the project via a link in the bio to ensure the service remains free.

Structure

1Creator asks passersby if they know what the boxes are
2Creator explains they are giving away free menstrual pads
3Passerby expresses surprise and accepts a box
4

Original caption

Guess what? We’re giving out 3,000+ FREE PADS TOMORROW (5/31) AGAIN! Where: Waverly Farmer’s Market (400 E 32st St, Baltimore, MD 21218) See you there 💜 #adsonpads

More from @freeflowtiktok

Product placement

The product is the menstrual pads being distributed, which are branded with QR codes and the FreeFlow name.

Call to action

Click the link in bio to support our partners who sponsor these menstrual pads!

On-screen text

WHAT IS THIS? FREE MENSTRUAL PADS (read caption) #adsonpads Click the link in bio to support our partners who sponsor these menstrual pads! So we can give pads out for free, FOREVER. Let's End the Cycle of Cost together. Tomorrow Morning @32ND STREET WAVERLY FARMER'S MARKET FreeFlow freeflowads.com

Transcript

WHAT IS THIS? FREE MENSTRUAL PADS. Cool. Free menstrual pads. Menstrual pads. For free? Completely. You want a box? Ma they got free menstrual pads right there on the sign. *Reads sign* #adsonpads. You have a daughter you could give them to? I do, I have daughters. Thank you. Click the link in bio to support our partners who sponsor these menstrual pads! So we can give pads out for free, FOREVER. Let's End the Cycle of Cost together. Tomorrow Morning @32ND STREET WAVERLY FARMER'S MARKET.