Told him I work at a museum

@citymuseum

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SoundTikTok sound · ECE Marketing Airball

Promoted product

City Museumcitymuseum.org

City Museum is an all-ages architectural playground in Downtown St. Louis, Missouri. Explore tunnels, caves, slides and rides — inside and out.

9 videos

Why it worked

The video leverages a popular audio trend to create a 'bait-and-switch' narrative, subverting expectations to highlight a visually striking and unconventional destination.

Summary

A person uses a popular social media trend to showcase the unique and chaotic features of the City Museum in St. Louis. The video contrasts the expectation of a quiet museum with the reality of a massive, slide-filled playground.

Structure

1Text overlay sets up a misconception about working at a museum
2Visuals show standard museum art displays
3Transition to the chaotic, slide-filled interior of the City Museum
4

Original caption

Thought it was just a museum… AIRBALL 🎯 Try 600,000 sq ft of slides, caves, art & chaos 🌀🛝 #CityMuseum #StLouis #AirballTrend #HiddenGems #MuseumButMakeItFun #ThingsToDoInSTL #TravelTikTok #UnexpectedAdventures #Explorestl #fyp #airball