Labyrinth is now open on the fourth floor.

@citymuseum

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City Museumcitymuseum.org

City Museum is an all-ages architectural playground in Downtown St. Louis, Missouri. Explore tunnels, caves, slides and rides — inside and out.

9 videos

Why it worked

The video uses high-energy, atmospheric visuals and a clear, gamified call to action to turn a standard museum tour into an interactive, mysterious experience.

Summary

The video showcases the new Labyrinth exhibit at the City Museum in St. Louis, highlighting its scavenger hunt activity. It invites viewers to visit the museum and participate in the 'Key Quest' experience.

Structure

1Introduction to the new Labyrinth exhibit
2Invitation to participate in the scavenger hunt
3Showcase of unique materials used in the maze
4

Original caption

🗝️ Think you can find your way out? Explore the Labyrinth Key Quest—a scavenger hunt through the maze of materials that built this new expansion. From Twinkie pans to turbo parts, every twist hides a story. Ask for a Key Quest at the front desk and get ready to lose yourself… to find your path. #CityMuseum #StLouisthingstodo #fyp #MazeAdventure #scavengerhunt

More from @citymuseum

Product placement

The City Museum's new Labyrinth exhibit is the subject of the video.

Call to action

Ask for a key quest at the front desk and join us to lose yourself to find your path.

On-screen text

Labyrinth is now open on the fourth floor. KEY QUEST: UNLOCK THE SECRETS OF... LABYRINTH CITY MUSEUM

Transcript

Labyrinth is now open on the fourth floor. Come get lost with us on purpose. Grab a key quest and dive into the maze to uncover hidden stories around every corner. From snail-like turbochargers to syrup tanks and Twinkie pans, nothing here goes to waste and everything gets a second life. Each piece has a past. Curious where it came from? Follow the clues and start the scavenger hunt. At your next visit, ask for a key quest at the front desk and join us to lose yourself to find your path.