Why it worked
It leverages the popular 'backrooms' and 'liminal spaces' internet aesthetic to frame a real-world location as a mysterious, viral-worthy destination.
Summary
A video showcasing various eerie, liminal-looking areas within the City Museum in St. Louis. It uses the popular 'backrooms' aesthetic to highlight the museum's unique and slightly unsettling architecture.
Structure
- 1Introduction to the concept
- 2Showcasing various liminal spaces
- 3Highlighting the museum's unique atmosphere
- 4Call to action for a part two
Product placement
The City Museum is the subject of the video, shown through various clips of its interior.
Call to action
Should we do a pt 2 with the actual museum backrooms?
On-screen text
places in city museum that look like the backrooms