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475Silent UGCOther hook
Hook
drawing with the world's largest pencil
@citymuseum
127.9K followers · usually 9.0K views a post
Views
4.2M
Likes
383.9K
Comments
1.2K
Shares
3.4K
Why it worked
The video leverages a 'wow factor' visual hook by featuring a record-breaking, oversized object, which naturally encourages viewers to watch until the reveal.
Summary
A creator visits the City Museum in St. Louis and uses the world's largest pencil to draw a sketch of a statue. The video highlights the unique, interactive art installations available at the museum.
Structure
- 1Creator introduces the world's largest pencil
- 2Creator places paper against the giant pencil tip
- 3Creator moves the paper to create a drawing
- 4Creator reveals the finished sketch of a statue
Product placement
The City Museum is the location and the subject of the video, showcasing its unique interactive art exhibits.
On-screen text
drawing with the world's largest pencil
Original caption
Ok, I like it Picasso ✏️ #art #spongebob #worldrecord #stlouis #viral
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