The video succeeds by combining a highly relatable 'side hustle' narrative with radical transparency, showing actual financial data to build trust and authority before subtly promoting his mentorship.
Summary
The creator documents his journey from earning zero dollars to ten thousand dollars a month on TikTok Shop while working a full-time job. He attributes his success to hard work, consistency, and investing in a mentorship program to learn the necessary strategies.
Structure
1Introduction to the $10k/month journey
2Struggling through January to March
3The decision to invest in a mentorship
4Scaling results in April and May
5Future goals and quitting his job
6Final encouragement to viewers
Product placement
The creator mentions he purchased a mentorship/course to learn how to succeed on TikTok Shop, which is linked in his bio.
Original caption
For everyone asking- I wanted to be as transparent as possible about this journey! #tiktokshopaffiliate #quittingmyjob #mindsetmotivation
More from @fishereffect
Their other posts in the index, biggest breakout first.
Call to action
The creator encourages viewers to not give up and implies they should follow his journey for more insights, pointing to his bio link.
On-screen text
How long it took me to make $10k month on TikTok shop (While working a full time job)
January: $0.00
February: $33.41
March: $82.03
Literally under $100 in my account.
April: $1.1k
Goal was 3k for May.
May: $10.2k
Expectations and goals for upcoming months
Don't give up. Please don't give up.
Self employment in 4 days. 🙁
THANK YOU 🙏
Transcript
This is how long it took me to make my first $10,000 month on TikTok shop while working a full time job. I'm going to show you guys screenshots of all these numbers and this is not from a bragging standpoint of hey look how much money I made because I'm not like that at all. I just have been documenting my entire journey and I've always been fully transparent about the numbers that I'm doing so I think it's important I share these with you guys. So let's start in January. I had literally no clue what I was doing. I just heard about this business model on YouTube. I was doing Shopify at the time and I shifted gears when I heard about TikTok shop. I was like I think I can do this and I know I can do this and so I went in full throttle, dropped everything I was doing and I did a whopping $0 and 0 cents in January. Now that's okay. I knew that there was strategy in play for this so I did more research about what I can do to improve and in February I saw a couple more sales come through. I was posting three videos a day every single day and I was giving this a very solid effort. However, there was still a lot that I just wasn't sure about. So March I saw more sales come through but of course you know I wasn't seeing the money that everybody was talking about which was of course giving me a lot of self doubt because I was putting a lot of work into this. You know three videos a day, I was still working a full time job. It might not sound like a lot to you guys but if you're doing TikTok shop you know that there is a fair amount of work that goes into it. This is where I had a choice to make- at the end of March I had come to a point where I was like if I'm going to continue to do this I need to learn from somebody. I need to I need to figure this out and so I pulled the trigger on a mentorship or course and whether you you know are someone who views a course or mentorship as a scam or not whatever but to me I was like I know people are making money with this. I got to go find them, reach out, ask questions and you know pay for help if I need it. At the time this was a big decision for me and I'm not going to lie to you, um I literally had like under $100 in my bank account when I did this. It was a decision that everyone would have told me not to do but I said I need I need to bet on myself for once. I need to bet on myself. So I double down on myself and I put a lot of work in in the month of April and then I saw a a good reward from it. These are my earnings in April as you can see it definitely improved. And now that I kind of knew what I was doing I was like May is going to be a big month so I set a goal for myself of $3,000 to quit my job for that month. I implemented a second account and I ended up doing a uh $10,000 month in May. Now we're not at the end of June yet um so I'll share June's numbers when we get there but um I'm currently at around like the $25, $2600 mark so hopefully on pace for another $10,000 mark. Um and I my last day at my job is going to be this Friday and then I move uh to Colorado so it's going to be a crazy month but starting like July I'm going to probably do a third account and and aim for 15, 20, 25k months. So if you guys take anything from this it's you know don't give up and if if you're serious about making money uh with with this it's possible. It's just one of those things where you gotta ask yourself how serious you are and then ask yourself if you're taking it as seriously as you possibly can, right? Like I treated this like a literal side business. Like when I clocked out of my 8 to 5 job, I clocked into this. Um and if I had to sit in a live stream for three hours to hit a $100 day then I did. Um so there was a lot that went into this. Um I learned so freaking much um and I implemented the strategy and I worked my tail off and and it happened. Super grateful, super thankful. Obviously couldn't do this without without God on my side too. I prayed a lot for this. And I, you know, my last day at my job is Friday and then I'm fully self employed and I cannot wait to see where this road takes me. Thank you guys for following along and hopefully you guys have learned a thing or two from this page. It means a lot that you guys are following this journey.
