He did what?! 🤯

@mikestrives

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SoundTikTok sound · original sound - mikestrives

Promoted product

Pylon

Pylon lets humans and AI agents collaborate on customer work, investigating, resolving, and acting on every signal. Trusted by 1,500+ B2B companies.

2 videos2 creators

Why it worked

The video uses a relatable problem (perception issues for startups) and a clever, visual solution (Photoshop hack) to create an engaging narrative. It also leverages the creator's personal experience and promise of future content to encourage engagement.

Summary

The video highlights a clever marketing hack used by the co-founder of Pylon, a Zendesk competitor, to change the company's perception from a small startup to a Series B company. The founder used Photoshop to alter an image of their office, making it appear more professional and successful.

Structure

1Introduce founder and competitor
2Explain the perception problem
3Reveal the Photoshop hack
4

Original caption

🤯 smart founder! #day27 #saas #softwareasaservice #founder #entrepreneur #SmallBusiness #growthmarketing #marketing #entrepreneur #entrepreneurtok

More from @mikestrives

Product placement

Pylon: ACTS - it is a support platform that Marty Kausas co-founded. Removing it would change the entire context of the video. Zendesk: APPEARS - it is mentioned as a competitor to Pylon. Removing it would not change what happens in the video. LinkedIn: APPEARS - it is the platform where the content is posted. Removing it would not change what happens in the video. Photoshop: ACTS - it is mentioned as a tool used to change perception. Removing it would change how the perception was changed. Mikestrives.com: ACTS - it is the website where the creator posts daily about scaling his SaaS. Removing it would change where the audience can find more content.

Call to action

stay tuned

On-screen text

He did what?! 🤯 this might be smartest hacks I've ever seen from a founder Marty Kausas is the co- founder of pylon a Zendesk competitor now Zendesk obviously company to get customers to switch to Marty's Pylon he had one problem As he says we needed to fix our perception. What I hear from prospects now, is that it's fixed. Perception went from "6 dudes in a garage" to "you're a Series B company right?" What's helped: right here in this LinkedIn post potential customers have been 6 dudes in a garage and here's how he changed that perception with the help of Photoshop and so with this little hack he changed the perception into you're a Series B company right really makes me perception my customers might anyway I post every day scaling my SaaS to $1 million stay tuned

Transcript

Wow, this might be one of the smartest hacks I've ever seen from a founder. So this guy is the co-founder of Pylon, a Zendesk competitor. Now Zendesk obviously is a big company. So in order to get customers to switch to Marty's Pylon, he had one problem. As he says, we needed to fix our perception. What I hear from prospects now, is that it's fixed. Perception went from "6 dudes in a garage" to "you're a Series B company right?" What's helped: right here in this LinkedIn post, potential customers have been 6 dudes in a garage and here's how he changed that perception with the help of Photoshop. And so with this little hack, he changed the perception into you're a Series B company right? It really makes me perception my customers might anyway I post every day scaling my SaaS to $1 million. Stay tuned.