Building a $1m startup

@mikestrives

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SoundTikTok sound · original sound - mikestrives

Promoted product

Upvotyupvoty.com

Feedback boards, public roadmaps, and changelogs in one beautifully simple product.

4 videos

Why it worked

The video leverages a relatable "cold outreach success story" narrative, demonstrating a tangible outcome (a paying customer) from a seemingly simple interaction. This provides social proof and a clear, albeit subtle, endorsement of the creator's product.

Summary

The creator shares how a cold email led to a paying customer for his SaaS product, Upvoty. He explains that a random guy emailed him about a tool that spots product mentions on LinkedIn, and this led to a real-life example of someone looking for a similar tool. By replying to the LinkedIn post, the creator secured a paying customer within a couple of weeks.

Structure

1Introduction to building a $1m startup
2Receiving a cold email about a product mention tool
3Identifying a potential customer through the email

Original caption

Buiding a $1m SaaS (day 17) - follow for more! #saas #softwareasaservice #entrepreneur #SmallBusiness #solopreneur #solobusiness #businessowner #startup #startupbusiness #dayinthelifevlog #entrepreneurtok

More from @mikestrives

Product placement

The video shows an email mentioning Upvoty as a product feedback tool, a LinkedIn post discussing feature request tracking, and the creator's own YouTube channel. The creator then shows the URL 'upvoty.com' and the domain 'rb2b.upvotyfeedback.com', indicating Upvoty is the product being promoted.

Call to action

follow for more!

On-screen text

Building a $1m startup I can't believe this this actually worked

Transcript

I can't believe this this actually worked. This actually worked. So a couple of weeks ago this random guy cold emailed me promoting his tool that spots mentions of your product on LinkedIn. You might have seen it in one of my vlogs on YouTube and he basically provided me with a real life example of someone looking for a tool like mine. So I went on to the LinkedIn post reply to it and now just a couple of weeks later, this company has officially become a paying customer. It's a pretty big one too. All on day 17 of building my $1m SaaS Startup. Follow for more!