Loading video…
All breakouts
Locked — included with Pro.Open on TikTokPro
Pro links straight through to the original post.
8.1Talking HeadProblem Callout hook
Hook
I've got a bone to pick with the New Yorker
@peter_sweeney
14.4K followers · usually 1.8K views a post
Views
14.1K
Likes
315
Comments
14
Shares
21
Why it worked
The creator uses a relatable observation about people in a specific neighborhood and contrasts it with a popular publication's article, creating a sense of shared experience and mild controversy that encourages engagement.
Summary
The creator expresses amusement and slight annoyance with a New Yorker article about West Village girls, noting its omission of observing men running shirtless with mustaches and heart rate monitors. They suggest this oversight might be worth further investigation.
ProLocked — included with Pro
Transcript, structure and on-screen text
5 beats, a 74-word transcript and 20 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
Original caption
Can someone look into this for me? @ thenewyorker
More from @peter_sweeney
Their other posts in the index, biggest breakout first.
