I just found the most amazing tool that could help you raise your FICO® Score

@peter_sweeney

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807.3K

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656

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SoundTikTok sound · original sound - peter_sweeney

Promoted product

Experian Boostexperian.com

Get your free credit report and FICO® Score. Experian is your Big Financial Friend, helping you with credit cards, loans, insurance, and more.

Why it worked

The video uses a classic bait-and-switch hook, leveraging the visual trope of a 'before and after' transformation to pique curiosity before pivoting to a financial service.

Summary

The creator uses a bait-and-switch tactic, initially implying a physical transformation before revealing he is talking about his credit score. He promotes Experian Boost as a tool to improve one's FICO score.

Structure

1Hook about a tool to raise credit score
2Tease of a before and after transformation
3Reveal that the transformation is financial, not physical
4Mention of the specific point increase

Original caption

Check out Experian Boost™ #ad #experianpartner

More from @peter_sweeney

Product placement

Experian Boost is mentioned by name and the brand is tagged in the caption.

On-screen text

I just found the most amazing tool that could help you raise your FICO® Score Results will vary. Not all payments are boost-eligible or considered by lenders. See website / app store / Experian.com for details. you're never gonna believe this before and after Before After all right well it's like less of an appearance thing but I swear it could help raise your FICO® Score by like 13 points

Transcript

I just found the most amazing tool that could help you raise your FICO® Score. You're never gonna believe this before and after. Alright well it's like less of an appearance thing but I swear it could help raise your FICO® Score by like 13 points.