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462Talking HeadResult / Flex hook
Hook
I just found the most amazing tool that could help you raise your FICO® Score
@peter_sweeney
14.4K followers · usually 1.8K views a post
Views
807.3K
Likes
656
Comments
12
Shares
27
Why it worked
The video uses a classic bait-and-switch hook, leveraging the visual trope of a 'before and after' transformation to pique curiosity before pivoting to a financial service.
Summary
The creator uses a bait-and-switch tactic, initially implying a physical transformation before revealing he is talking about his credit score. He promotes Experian Boost as a tool to improve one's FICO score.
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Transcript, structure and on-screen text
4 beats, a 46-word transcript and 7 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
Original caption
Check out Experian Boost™ #ad #experianpartner
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