Where's the rod?

@chillnreel

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Selling · Other Product

Chill-N-Reelseen in 15 videos →https://chillnreel.com/ ↗

Why it worked

The video leverages the social proof and authority of a Shark Tank appearance to validate a niche product, then immediately cuts to authentic, relatable user-generated content that shows the product in action, bridging the gap between a 'ridiculous' invention and a fun, practical tool.

Summary

The video features a montage of clips from a Shark Tank pitch for the Chill-N-Reel, a beverage holder with a built-in fishing reel, interspersed with real-world footage of people using the product. The creator highlights the product's success and popularity among users, contrasting the Sharks' skepticism with the product's actual sales performance.

Structure

1Shark Tank pitch intro
2Real-world demonstration of the product
3Sharks expressing skepticism
4Highlighting sales success
5User testimonials and fun usage clips
6

Original caption

"You filmed that, didn't you?" 🤣 #sharktank #chillnreel #fishing #giftsforhim #destin #florida #boardwalk

More from @chillnreel

Their other posts in the index, biggest breakout first.

Final call to action

Product placement

The Chill-N-Reel is the central focus of the video, shown being used by various people in different fishing environments.

Call to action

Get it. Buy it.

On-screen text

WHERE'S THE ROD? SEEKING $300K FOR A 10% STAKE THIS IS IT I BOUGHT ONE OF THOSE FOR MY SON DO THEY REALLY WORK? YES MA'AM A HUNDRED PERCENT WE HAD THE CHILL-N-REEL DESIGNED TO BE EASILY CASTABLE REELABLE AND OF COURSE DRINKABLE THEY GOT FISH ON RIGHT HERE HE SAID HE LIKES HIS LOOK AT THAT WHEN WE WENT ON SHARK TANK WHO'S GONNA TAKE A BITE? THAT'S WHERE I SAW IT YES I SAW IT ON SHARK TANK NEVER DID YOU EVER DREAM YOU'D BE FISHING AND DRINKING AND ENDING UP ON SHARK TANK THAT'S IT THOSE GUYS HAVE NO CLUE ABOUT WHAT WE DO OVER THE LAST 12 MONTHS WE'VE DONE $1.34 MILLION IN SALES WHAT? ON THIS CRAP? WE GOT TWO OFFERS BUT WE TURNED THEM BOTH DOWN WE'RE GONNA HAVE TO DECLINE WAY TO STICK TO YOUR GUNS GUYS NONE OF THEM UNDERSTOOD IT I JUST DON'T THINK IT'S FOR ME THE THING IS SO RIDICULOUS BUT I CAN'T HELP BUT RESPECT THE SALES I LOOKED IT UP AFTER WATCHING THAT SHOW AND I WAS LIKE DREW'S GONNA LOVE THIS AND THEY GO TO THE CREEK AS REDNECK BACKWOODS THAT'S WHAT THEY'RE FOR ALL OF US GUYS WHEN YOU JUST GO OUT SOMEWHERE YOU JUST WANT TO THROW IT OUT AND SEE WHAT IT DOES A HUNDRED PERCENT WE APPRECIATE WHAT YOU DID THANK YOU FOR ORDERING YOU FILMED THAT DIDN'T YOU? WE'RE ON LIVE YOU'RE IN FRONT OF LIKE 450 PEOPLE HERE WELL HI WE LOVE IT GET IT BUY IT KYLE'S GOT A FISH ON AGAIN THANK YOU GUYS CHEERS THANK YOU GUYS CHAVALIER DE LA TASSE DE VIN HAVE NO IDEA WHAT WE'RE SAYING BUT DRINK NO IDEA THANK YOU GUYS KEEP HAVING FUN AND MAKING MONEY

Transcript

Where's the rod? This is it. I bought one of those for my son. Do they really work? Yes ma'am. A hundred percent. We had the Chill-N-Reel designed to be easily castable, reelable, and of course drinkable. They got fish on right here. He said he likes his. Look at that. When we went on Shark Tank, who's gonna take a bite? Those guys have no clue about what we do. Never did you ever dream you'd be fishing and drinking and ending up on Shark Tank. That's it. Those guys have no clue about what we do. Over the last 12 months, we've done $1.34 million in sales. What? On this crap? We got two offers, but we turned them both down. We're gonna have to decline. Way to stick to your guns, guys. None of them understood it. I just don't think it's for me. The thing is so ridiculous, but I can't help but respect the sales. I looked it up after watching that show, and I was like, Drew's gonna love this. And they go to the creek as redneck, backwoods, that's what they're for. All of us guys when you just go out somewhere, you just want to throw it out and see what it does. A hundred percent. We appreciate what you did. Thank you for ordering. You filmed that, didn't you? We're on live. You're in front of like 450 people here. Well, hi! We love it. Get it. Buy it. Kyle's got a fish on again. Thank you, guys. Cheers. Thank you, guys. Keep having fun and making money.