Why it worked
The video provides valuable, concise information on a topic of high interest to a specific demographic (students aspiring to work in investment banking). The clear, ranked list format is easily digestible and shareable, making it ideal for quick consumption on platforms like TikTok.
Summary
The video lists the top 10 non-target schools for investment banking. It displays a ranked list of universities, starting with the University of Michigan (Ross) at number one and ending with Baruch College (CUNY) at number ten.