HEY A LOT OF PEOPLE THINK

HEY a lot of people think getting users for a game it just about spending more money on it so cool gameplay at a loud and how people download it but it's not really how you because getting someone to click is easy getting them to stay play and that's hard you know and money alone can't fix that so the real job of UA marketing isn't just to get installs low CPI it's to find the right players the one who actually love your and will stick around doesn't mean we have to stop thinking like sales people and start thinking like uh matchmakers who is this game really for what makes it special and how do we help the right people find at the right time you know so it's not about flashy ads anymore it's about understanding your players what do they care about what keep them coming back I call that retention you know that term the best UA marketers today aren't just targeting creatives they are targeting emotions motivations and habits when we get that right we don't just get more installs we get real players loyal fans and a game that grows the right way okay and I believe in you you understand this concept so easily for you to write to find the right players right user who love your game and they come back in your game okay see you on next video