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17.2Talking HeadBefore / After hookCreator Economy
Hook
I want to be one of the greats.
@brynneinbusiness
1.6K followers · usually 858 views a post
Views
14.7K
Likes
2.0K
Comments
19
Shares
39
Promoted product
Hiikehttps://hiike.com ↗
Why it worked
By leveraging a high-emotion, culturally relevant movie scene, the creator builds immediate rapport with her target audience of filmmakers before positioning her product as the solution to their specific pain point.
Summary
The creator uses a dramatic scene from the movie Whiplash to illustrate the personal sacrifices required to achieve greatness in filmmaking. She uses this emotional hook to transition into a pitch for Hiike, a platform designed to help filmmakers manage their festival submissions.
Structure
- 1Dramatic reenactment of Whiplash scene
- 2Transition to personal filmmaker struggle
- 3Introduction of Hiike as the solution
- 4Call to action to check the link in bio
Product placement
Hiike is mentioned in the on-screen text as a tool for filmmakers to manage festival strategies.
Call to action
Use Hiike to manage your festival strategy.
On-screen text
This is your reminder that Whiplash couldn't get greenlit so Damien Chazelle made it a short. It won SUNDANCE. And he made all of those studios that told him "no" eat their words.
Never. Give. Up.
If you're a filmmaker, stop wasting time on spreadsheets. Use Hiike to manage your festival strategy.
Original caption
Mind you, his feature length script literally made the Black List… and still couldn’t get made. #filmmaker #filmtok #independentfilm #whiplash #damienchazelle #shortfilm
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