I went to film school so you don't have to

@brynneinbusiness

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SoundTikTok sound · original sound - brynneinbusiness

Promoted product

Hiikehttps://hiike.com ↗

Why it worked

The video uses a 'curated knowledge' hook that promises high-value industry secrets for free, effectively building trust and community before pivoting to a soft sell of her own platform.

Summary

The creator shares a list of topics from a film school business class she attended, offering to create future content based on audience requests. She uses this educational framing to build authority and engagement for her own film festival submission platform, Hiike.

Structure

1Hook about skipping film school
2Showcasing notes from a business of media class
3Listing complex industry topics covered in the class
4Establishing credibility through the professor's achievements
5Call to action for audience to request specific topics

Product placement

The creator is promoting her own platform, Hiike, by positioning herself as an expert in film business and soliciting engagement for future educational content.

Call to action

Please write in the comments what you actually want to learn about most

Original caption

My FAVORITE film school class! Tell me what you want to hear about most! #filmtips #filmschool #filmmaker #producer

More from @brynneinbusiness

On-screen text

I went to film school so you don't have to - Raising Money (grants, fiscal sponsors, crowdfunding, corporate, government, non-cash contributions, etc - Development Proposals - Budgeting - Business Models - Chain of Title - E&O Insurance - Copyright & Fair Use - Distributors (and how to know when you're getting screwed over) - Markets, Licensing, & Territories for Distribution - Legal Documents (agreements, releases, licenses) AND SO MUCH MORE $200K Award!! LIBRARY OF CONGRESS LAVINE/KEN BURNS PRIZE FOR FILM

Transcript

I went to film school so you don't have to. I was just going through my Bible. These are my notes from my absolute favorite class that I ever took at Emerson. The class was the business of media. This is the list of just some of the topics that we went over in this class. Raising money, grants, fiscal sponsors, crowdfunding, corporate, government, non-cash contributions, etc. Development proposals, budgeting, different business models, chain of title, E&O insurance, copyright and fair use, distributors and how to know when you're getting screwed over, what markets, licensing and territories that you have for distribution, what legal documents that you need for production, and so much more. It was taught by Catherine Deets who is an amazing documentary filmmaker. She's actually raised over $15 million for her film projects and she won the Ken Burns Library of Congress award last year. If you're intrigued, please write in the comments what you actually want to learn about most because I want to share the knowledge that I have to help my community here and I'll make videos about it tomorrow going over the specific topics that you guys ask for.