pov: you're a delusional Beyhive member the night before Beyoncé is supposed to drop something

@yojaylion

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Why it worked

The video taps into the passionate and often speculative nature of fan communities, particularly the 'Beyhive'. By humorously exaggerating fan anticipation and creating a relatable scenario of waiting for a drop, it resonates with a large audience who share similar excitement for celebrity releases.

Summary

The creator humorously portrays a delusional Beyoncé fan anticipating a new music drop. They imagine fans receiving promotional items and reacting intensely to any new release, including rumors of a rock album and a Vegas residency.

Structure

1Anticipation for new Beyoncé drop
2Humorous portrayal of fan behavior
3Imagining reactions to promotional items
4Speculation about new album and residency

Product placement

The video features a promotional item (likely a bracelet or similar merchandise) associated with Beyoncé's past projects, specifically referencing the 'Renaissance' and 'Cowboy Carter' eras, and speculating about a future 'Act III' rock album. The Levi's ad is also mentioned.

On-screen text

pov: you're a delusional Beyhive member the night before Beyoncé is supposed to drop something Beyoncé Levi's Combo Renaissance, Carter the rumoured supposed album Betty okay Combo it further only us residency Vegas

Original caption

loveeeee that she’s playing into the conspiracy theories more at this point in her career 😭 giving the brainiacs in the Beyhive something to do while we wait for act iii lol speaking of, I want to hear yalls theories! do we really think we’re getting a rock album?

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Transcript

Beyoncé now being a Beyoncé fan right now is so funny because imagine all of us who took one of these home at tonight, we're just at home chilling tonight, waiting to see what she's gonna drop. Midnight, sometime tomorrow with the Levi's ad. But imagine, we're all just at home chilling and because we took these home, practically begged us to take these home by saying like, don't don't ask permission for what's already yours. Like us. Take these home. Imagine at midnight, they just start going off. Like they're going off at the show. Imagine they just start going off and phones, ad that part. Three part B's combo that everybody's been talking about where she does kind of give a nod to all three Renaissance, Carter and the rumored act three which is supposed to be a rock album called Black Betty. Okay, okay. B's combo, but imagine it further. Only ad us. She does give us act three. Hold on. We're not done. She takes the combo a step further and announces residency in Vegas. I'm waiting on it to go off.