Why it worked
The video uses a relatable, self-deprecating, and slightly edgy hook that stops the scroll, while the high-energy visual of a rave provides the perfect context for the music being promoted.
Summary
A DJ performs a high-energy set at a rave with pyrotechnics, while the creator uses a humorous caption to explain their personal experience with the music. The video promotes the artist's new track, 'Along Came Trap', which is available on streaming platforms.
Structure
- 1DJ performing on stage
- 2Pyrotechnics firing during the drop
- 3Humorous text overlay about autism and music
- 4Call to action for new music release
Product placement
The video promotes the artist's new track 'Along Came Trap' via the caption.
Call to action
NETGATE OUT ON ALL STREAMING PLATFORMS NOW
On-screen text
everyone thinks I go to raves to do drugs when it’s actually because I’m violently autistic and like stimming out to alien mating call music