Nah someone check in on Skrillex man is off his shit at his Lollapoolza set

@netgatemusic

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Netgate Edit Pack Vol. 2 https://soundcloud.com/netgate ↗

Why it worked

The video leverages the social proof of a major artist playing the creator's work, creating a 'flex' moment that feels authentic rather than like a traditional advertisement.

Summary

The creator reacts to a video of Skrillex playing a mashup at Lollapalooza, revealing that it is actually the creator's own edit. They then direct viewers to their SoundCloud to download the track for free.

Structure

1Reaction to Skrillex's Lollapalooza set
2Highlighting the specific mashup being played
3Revealing the creator's personal connection to the track
4Call to action for a free download

Product placement

The creator's own music edit, 'Hard In Da Paint x Laserbeam', is featured in the video and promoted as a free download on their SoundCloud.

Call to action

Free download on my SoundCloud in “Netgate Edit Pack Vol. 2”

On-screen text

Nah someone check in on Skrillex man is off his shit at his Lollapoolza set I can't make this shit up Man's literally dropping the hardest Waka Flocka mashup of all time this the most absurd thing I've ever heard This is how you rope in the casuals to dubstep He really playing my Hard In Da Paint x Laserbeam edit on Perry's Stage god damn Free download on my SoundCloud in “Netgate Edit Pack Vol. 2”

Original caption

Support from the all time goat @skrillex I can retire in peace and finally move to the Cayman Islands like i wanted to (free download for this edit on my ‘edit pack vol. 2’ on SoundCloud btw) #skrillex #dubstepmusic #dubstep #lollapalooza #ravetok

More from @netgatemusic

Their other posts in the index, biggest breakout first.

Transcript

Nah someone check in on Skrillex man is off his shit at his Lollapoolza set. I can't make this shit up. Man's literally dropping the hardest Waka Flocka mashup of all time. This the most absurd thing I've ever heard. This is how you rope in the casuals to dubstep. He really playing my Hard In Da Paint x Laserbeam edit on Perry's Stage. God damn. Free download on my SoundCloud in "Netgate Edit Pack Vol. 2"