Amelia from Minnesota, we have your grandpa.

@primebitestreats

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Selling · Ecom Product

Prime Bitesseen in 11 videos →https://primebites.com/ ↗

Why it worked

The video uses a relatable, wholesome, and slightly humorous 'missing person' hook to capture attention, followed by an authentic, unscripted product reaction from an older demographic, which builds trust and social proof.

Summary

Two women surprise a man who is a grandfather by giving him several packs of Prime Bites brownies to deliver to his granddaughter, Amelia. The man tries a cinnamon brownie and gives his honest, positive review of the product.

Structure

1Addressing the granddaughter
2Explaining the mission
3Grandfather tries the product
4Grandfather gives a positive review
5Closing banter

Product placement

The creators are holding multiple boxes of Prime Bites brownies throughout the video.

On-screen text

amelia from minnesota we have your grandpa we found your grandfather we gave you some extras but we tried to call you we tried to facetime you and you didn't answer so this tiktok is for you here you go you gotta give your honest opinion okay it has 19 grams of protein

Original caption

hopefully this makes it way to amelia #highprotein #SmallBusiness #costco

More from @primebitestreats

Their other posts in the index, biggest breakout first.

Transcript

Amelia from Minnesota, we have your grandpa. We're looking for an Amelia because we have your amazing grandfather. We found your grandfather. You sent a text to him and told him to come through and get two packs of brownies. So we're sending him on his way. We gave you some extras, but we tried to call you. Yeah, to FaceTime you. We tried to FaceTime you and you didn't answer, so this TikTok is for you. Hopefully you see it. Yeah. You wanna say hi? Anything you wanna say? Well, hi. Yeah, I tried everybody. You must be either swimming or something. I don't know, but I'm on my way up there, but I'd rather be with the girls for a while anyway. Okay? Yeah. Have you ever tried? Do you wanna try one? Sure, I'll try one. Yes. Do you like cinnamon or chocolate? Cinnamon's great. Cinnamon is amazing. Here you go. You gotta give your honest opinion, okay? It has 19 grams of protein. Oh, 19 grams. Mmm. Mmm. Oh, right. Very good. Yeah, I need more protein. Yeah, okay. Mmm, very good. Mmm, yeah, okay. So good, right? Mmm, good. Thanks, girls. Yeah, that was so fun. Bye. Better than a protein bar, right? Right. Better than a protein bar. I'll change clothes before I come up so I'll look really good, okay? Oh, okay, okay.