The video uses a high-trust, authentic 'customer appreciation' format that highlights the brand's human side and validates the product's quality through a genuine, unscripted testimonial.
Summary
Two founders of a protein brownie company call a loyal customer who has placed 43 orders to thank him and surprise him with a refund and a care package. The customer expresses his appreciation for the product, which he describes as a staple in his diet.
Structure
1Founders call a top customer
2Customer expresses genuine love for the product
3Founders surprise customer with a refund and gift
4Customer shares how the product fits into his life
Original caption
he made our entire week FR 🥹 #SmallBusiness #startup #proteinsnacks
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5
Founders offer additional gifts for his children
Product placement
Prime Bites Protein Brownies are mentioned by name and the founders represent the brand.
On-screen text
calling a customer who placed his 43rd order 🥹
** we always get SO nervous when it rings 😅**
hello
this is Bianca from Prime Bites Protein Brownies
def wondering why we're calling lol 😅
I have Mariana our VP
he's stocked up almost every month since 2023!!!
y'all have been... I hate to overuse the term but a little bit of a game changer for me so I appreciate
hearing feedback like this is seriously EVERYTHING to us 😭
we're like we need to surprise Scott
I'm glad I picked up but thank you guys so much for
you're the the most heavily used food item in my
in my eating portfolio
that makes us really really happy to hear Scott
and honestly we see that you're part of the brownie bunch
yes
we set out to create THE best protein snack of all time...
but one is a one is a staple
and that's that's y'all
it's not always easy but being able to talk to people like Scott keeps us going every single day!
do you have favourite flavours
there's not one I don't like
cinnamon roll cinnamon roll's
number one for me it's the craving I get
I think the cookies cookie and cream
blondie is up there too
LOVE hearing everyone's faves!!!
and then if I had to put it the third
it's probably blueberry
great choices
you're a blondie guy
I'm assuming not a chocolate guy
yeah I love it
I love your line up yeah
I haven't had a bad one so
so far so
we appreciate you so much
we're gonna go ahead and reimburse your last order
as a thank you for being so loyal and amazing
and then we're also gonna go ahead and send you a little care package
because you're seriously the best
I really appreciate that
y'all are too good to me
y'all have done a lot for me um
nutritionally getting
getting myself in order making things easy
I gotta I gotta
I got two small children
so anything I have to do to get the right
no yeah yeah
we have to get you some mini muffins for your kids
minis and a plushie
does your kids have the plushies yet
they'll love it
oh my gosh thank you so much
no thank you Scott
honestly for being such a loyal customer and um
just being part of our community
oh thank you so much
for everything you do your lifesaver
you're game changers I appreciate it
and thank you for picking up this random call on a Friday afternoon
yeah I'm really glad I did
and I'm gonna wonder hey
I might I might need to pick this up so no
I appreciate you all yeah
enjoy your workout
have a good workout and a great weekend
thank you thank you so much bye
our month is made 🥹
bye bye
Transcript
Hello. Hello. Is this Scott? Yes. Okay, so this is very random. This is Bianca from Prime Bites Protein Brownies. Oh, hi. Hi, how are you? Hi. I have Mariana, our VP here as well, but we wanted to give you a call because we see how many orders you have and how amazing you've been. So we wanted to say thank you and just say hi. Oh, thanks for calling. Yeah, y'all have been... I hate to overuse the term, but a little bit of a game changer for me, so I appreciate it. Sorry if I sound out of breath, I'm at the gym, ironically enough. Oh no, awesome. We're glad that you actually picked up. We're like, we need to surprise Scott. Well, it didn't look like a spam call, so I said, hey, this might be worth taking a look at. I'm glad I picked up, but thank you guys so much for everything you do. You're the most heavily used food item in my eating portfolio. That makes us really, really happy to hear, Scott. And honestly, we see that you're part of the brownie bunch. Yes. I had to get as much as I could. I've tried everything and other people have good stuff, but one is a staple and that's y'all. You're the best. Do you have favorite flavors? Ooh, um, there's not one I don't like. Cinnamon roll is number one for me. It's the craving I get. I think the cookies and cream blondie is up there too, and then if I had to put a third, it's probably blueberry. Damn, great choices. You're a blondie guy. I'm assuming not a chocolate guy. Yeah, I love it. I love your lineup. Yeah, very good. I haven't had a bad one, so far. So, we appreciate you so much. We're going to go ahead and reimburse your last order as a thank you for being so loyal and amazing, and then we're also going to go ahead and send you a little care package because you're seriously the best. Man, I really appreciate that. Y'all are too good to me. Y'all have done a lot for me, nutritionally, getting myself in order, making things easy. I got two small children, so anything I have to do to get the right... No, yeah, we have to get you some mini muffins for your kids. Minis and a plushie. Does your kids have the plushies yet? They'll love it. Oh my gosh, thank you so much. No, thank you, Scott, honestly for being such a loyal customer and just being part of our community. Oh, thank you so much. Thank you guys for everything you do. You're lifesavers, you're game changers, I appreciate it. We appreciate you, and thank you for picking up this random call on a Friday afternoon. Yeah, I'm really glad I did. I'm going to wonder, hey, I might need to pick this up. So, no, I appreciate you all. Yeah, enjoy your workout. Have a good workout and a great weekend. Thank you, thank you so much. Bye. Bye. Bye-bye.
