strawberry shortcake is HERE

@primebitestreats

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SoundTikTok sound · pop! (tapping the mouth with a hand)(912415)

Promoted product

Prime Bitesprimebites.com

Prime Bites® Protein Brownies and Muffins. Enjoy our high-protein snacks with 19g of protein and 5g of collagen in every delicious serving. Shop now!

11 videos

Why it worked

The video leverages a popular food trend ('dot cake') to frame their new product launch, creating a sense of relevance and urgency that encourages immediate action.

Summary

Two women introduce a new 'Strawberry Shortcake' flavor of their Prime Bites protein brownies. They highlight the texture, the sprinkles, and the limited-edition nature of the product while encouraging viewers to purchase it before it sells out.

Structure

1Reveal the new product flavor
2Describe the inspiration and texture
3Taste test and share reactions
4

Original caption

the sprinkles are EVERYTHING

More from @primebitestreats

Product placement

The creators are holding and eating the Prime Bites brownies throughout the video, showcasing the packaging and the product itself.

Call to action

If you want it, I would just get it now.

On-screen text

strawberry shortcake is HERE it's literally like if a prime bite and a dot cake had a baby strawberry shortcake is finally here this has been probably the top requested flavor so we had to make it and we had to make it perfect I love the dot colors the sprinkles are crazy so this is our first ever brownie with sprinkles I have to say we started formulating this before the dot cake trend I think we were just perfectly on time we were perfectly on time let's try this it looks so good look at that oh my god that crunch now I see why people love the dot cake so much flavor is just fire it really adds to the texture and you can also see there's little white chocolate chips all just comes together to make the perfect brownie so pretty and it's only 230 calories which is amazing look how cute this packaging is like look how cute I love it yeah I know it looks so cute next to it too it's fire do you like it obviously you guys know how it is we have a small bakery it's small batches they might sell out just a warning if you want it I would just get it now it's definitely worth a try limited and don't be mad when it's gone don't be they're gonna love this I'm so excited you will

Transcript

strawberry shortcake is HERE. It's literally like if a prime bite and a dot cake had a baby. Strawberry shortcake is finally here. This has been probably the top requested flavor, so we had to make it and we had to make it perfect. I love the dot colors. The sprinkles are crazy. So this is our first ever brownie with sprinkles. I have to say we started formulating this before the dot cake trend. I think we were just perfectly on time. We were perfectly on time. Let's try this. It looks so good. Look at that. Oh my god. That crunch. Now I see why people love the dot cake so much. Flavor is just fire. Yeah, it really adds to the texture and you can also see there's little white chocolate chips. All just comes together to make the perfect brownie. So pretty. And it's only 230 calories, which is amazing. Oh, look how cute this packaging is. Like, look how cute. I know. It looks so cute next to it, too. It's fire. Do you like it? Obviously. You guys know how it is. We have a small bakery, it's small batches. They might sell out, just a warning. If you want it, I would just get it now. It's definitely worth a try. Limited, and don't be mad when it's gone. Don't be. They're gonna love this. I'm so excited. You will.