Why it worked
The video uses a thought-provoking question and a relatable concept of self-improvement to engage the audience. The use of a well-known figure (Ed Mylett) and a spiritual angle adds depth and broad appeal, while the 'soft sell' approach makes the promotion feel less intrusive.
Summary
The speaker discusses the concept of the 'highest and best' version of oneself, as coined by Ed Mylett. The video poses questions about what this ultimate version entails in terms of being, doing, having, contribution, impact, love, relationships, business, and income, ultimately leading to the question of what God created the viewer to become.