I had stage three cancer when I was in college

@fillyourtank

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SoundTikTok sound · original sound - fillyourtank

Promoted product

Questions for Deeper Connectionfillyourtank.com ↗

Why it worked

The video effectively combines a vulnerable personal story with a clear product demonstration and a compelling call to action. The creator's relatable experience and the product's focus on improving relationships likely resonated with viewers, driving interest and potential purchases.

Summary

The creator shares a personal story about overcoming cancer and realizing the importance of relationships. She then introduces her product, a deck of question cards designed to foster deeper connections and improve relationships.

Structure

1Personal story about cancer and realization
2Introduction of the product: 'Questions for Deeper Connection'
3Explanation of the product's purpose and uniqueness
4Demonstration of the product and its packaging
5Call to action with launch details

Product placement

The creator is holding and showcasing a blue box containing 'Questions for Deeper Connection' cards throughout the video. The packaging and the cards themselves are prominently featured.

Original caption

when I tell you this deck is my baby 🥺 COMING SO SOON #SmallBusiness #productlaunch #cardgameforconnection #fillyourtank #questionsfordeeperconnection

More from @fillyourtank

Call to action

September 1st, 12 p.m. Eastern Standard Time on fillyourtank.com

On-screen text

I had stage 3 cancer when I was in college and I had this wake up aha moment that people and relationships are literally the only thing that matters in life I wanted a tool to help other people create the kinds of relationships that I was finding so fulfilling so I made questions for deeper connections a deck of question cards feel like as humans we have lost the art of curiosity and asking questions these questions are so unique you will not find them in any other deck they are beautifully curated beautifully written when I play this with my friends we normally only answer two and then we put the deck down and we're just chatting all night and that's the goal it is designed for you to put the deck down look at this gorgeous new packaging if you wanna bring your relationships to the next level with your girlfriends with your mom with your dad with your boyfriend with yourself they're so good for journaling this is the best 25 dollar investment you will ever make for yourself cannot wait for you to have these in your hand September 1st twelve PM Eastern Standard Time on fillyourtank.com

Transcript

I had stage three cancer when I was in college and I had this wake up aha moment that people and relationships are literally the only thing that matters in life. I wanted a tool to help other people create the kinds of relationships that I was finding so fulfilling. So I made questions for deeper connection. It's a deck of question cards. I feel like as humans we have lost the art of curiosity and asking questions. These questions are so unique. You will not find them in any other deck. They are beautifully curated, beautifully written. When I play this with my friends, We normally only answer two. And then we put the deck down and we're just chatting all night and that's the goal. It is designed for you to put the deck down. Look at this gorgeous new packaging. If you want to bring your relationships to the next level with your girlfriends, with your mom, with your dad, with your boyfriend, with your self, they're so good for journaling. This is the best $25 investment you will ever make for yourself. I cannot wait for you to have these in your hand September 1st, 12 p.m. Eastern Standard Time on Fidelity.com.