POV: you unbox the card game you've been working on for over a year and printed 500 units and you hate the color

@fillyourtank

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Fill Your Tankseen in 9 videos →https://fillyourtank.com/ ↗

Why it worked

The video succeeds by using a relatable 'founder struggle' narrative that builds anticipation for a product launch while humanizing the brand through authentic, unscripted vulnerability.

Summary

A small business founder unboxes the first shipment of her new card game and expresses disappointment with the color of the packaging. Despite the color issue, she highlights the quality of the printing and confirms the product launch date.

Structure

1Unboxing the first shipment of the card game
2Expressing disappointment with the packaging color
3Validating the print quality and contrast
4Checking the internal components
5Comparing the packaging to the intended color
6Confirming the product launch date

Original caption

if this isn’t the epitome of being a small business founder in a video idk what is 🫠🫠 after a day to marinate on this… the color is still FAB even though it isn’t EXACTLY what I thought it was going to look like. 500 of these puppies coming your way September 1st !!!! Ugh lol what do you guys think?? #SmallBusiness #productlaunch #cardgameforconnection #fillyourtank #questionspeopleareneverhonestabout

More from @fillyourtank

Their other posts in the index, biggest breakout first.

Product placement

The card game 'Fill Your Tank' is the central focus of the video, shown in its packaging and with its cards displayed.

Call to action

500 of these puppies coming your way September 1st !!!! Ugh lol what do you guys think??

On-screen text

POV: you unbox the card game you've been working on for over a year and printed 500 units and you hate the color 🫠🫠🫠 *seeing it for the first time* *taking it all in* *maybe I can pretend I like it?* *hahaha no I hate it* *internally sobbing* *checks with roomie is she seeing what im seeing?* *ughhhh annoyed* *okay Miranda look for the positives* *let's make sure every thing else is correct* *the rest of the deck slaysss* *lol I'm still hung up on the color being wrong* *pissed* *no but actually the inside looks so good* *showing roommate what's wrong for validation* *internally crashing out*

Transcript

Oh my god. Seeing it for the first time. Taking it all in. Maybe I can pretend I like it? Woah. Okay. Wow. Hahaha no I hate it. Okay, candidly the color is a little bit weirder than I thought it was going to be, but that's okay. It's just a little brownish. I thought it was going to be more reddish. Where is the other? Maybe you get the brown part. Okay, but TBH the printing looks amazing and really we just wanted to like heighten the contrast, so that looks really good. Let's make sure everything else is correct. Yeah. Oh, this is gorge. This is the little piece of paper that goes in the middle. Yeah, this is like totally different coloring, but that's fine. I'm still hung up on the color being wrong. No, but actually the inside looks so good. And then this is the inside of the deck. When you put it next to this, you see like it was maybe supposed to be orange. I don't really like that color though.