our viral card game: Questions People Are Never Honest About is in the 2025 Goop Gift Guide!!!!!!

@fillyourtank

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Fill Your Tankseen in 9 videos →https://fillyourtank.com/ ↗

Why it worked

The video leverages social proof by highlighting a prestigious feature in the Goop Gift Guide, combined with a relatable, casual 'get ready with me' format that makes the product feel like a natural part of the creator's life.

Summary

The creator announces that her card game, 'Questions People Are Never Honest About,' has been featured in the 2025 Goop Gift Guide. She shares her excitement while applying makeup and encourages viewers to purchase the game for the holidays.

Structure

1Announce the Goop Gift Guide feature
2Explain the concept of the card game
3Mention where the game can be purchased
4Share excitement about the brand's growth
5Encourage viewers to buy before inventory runs out

Product placement

The creator holds and displays the 'Fill Your Tank' card game box throughout the video while applying makeup.

Original caption

WE MADE IT INTO @Goop 2025 gift guide for the second year in a row!!!! Check out the full announcement on our iggggg 🫂🫂

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On-screen text

our viral card game: Questions People Are Never Honest About is in the 2025 Goop Gift Guide!!!!!! Are we stinking kidding me This game has been going viral on TikTok and now has been picked up I goop I'm so thrilled Think of this deck is like every question you've wanted to know but is conventionally way too inappropriate I wrote all of our intrusive thoughts in 1 deck Put it in this cute little orange box It's gonna be sold on Goop site and on Fill Your Tank but obviously also on TikTok Shop which honestly our orders have been pumping That feels really good I'm just excited to spread some good spicy holiday cheer It's obviously a great gift and can like fit in a stocking stuffer Like it's pretty small and compact and adorable but it's also just fun to buy for the holidays to play with your family or friends Or partner or whoever I recommend having a few drinks before OOP literally bought half of our inventory so if you wanna grab these for the holiday time I recommend Getting them now I could not love more what we're building at Fill Your Tank It's thanks to all of you guys that big brands are coming to recognize our little card game That's all I have for you guys and it's this diva's day so we're celebrating her Mwah

Transcript

Are we stinking kidding me? This game has been going viral on TikTok and now has been picked up by Goop. I am so thrilled. Think of this deck is like every question you've wanted to know but is conventionally way too inappropriate. I wrote all of our intrusive thoughts in 1 deck. Put it in this cute little orange box. It's gonna be sold on Goop site and on Fill Your Tank but obviously also on TikTok Shop which honestly our orders have been pumping. That feels really good I'm just excited to spread some good spicy holiday cheer. It's obviously a great gift and can like fit in a stocking stuffer. Like it's pretty small and compact and adorable but it's also just fun to buy for the holidays to play with your family or friends Or partner or whoever. I recommend having a few drinks before. OOP literally bought half of our inventory so if you wanna grab these for the holiday time I recommend Getting them now. I could not love more what we're building at Fill Your Tank. It's thanks to all of you guys that big brands are coming to recognize our little card game. That's all I have for you guys and it's this diva's day so we're celebrating her Mwah.